BPER Bank and O-One for the Premio Strega 2020: on Teen!Space the word to bookstagrammers!
Also this year 6 young people review via Instagram the exceptional six finalist of the most important Italian literary award, of which BPER Banca has been a partner for several years. To O-One the activity of Digital PR.
Teen!Space, the BPER Banca’s digital space dedicated to boys and girls from 13 to 18 years old, does not give up good habits: even for the 2020 edition of the Premio Strega - which ended at the Villa Giulia’s Nymphaeum in Rome with the victory of Sandro Veronesi and his novel "Il Colibrì" (La Nave di Teseo) – 6 bookstagrammers have collaborated with the organization to talk about the six finalist books on their Instagram profiles.
O-One, the Digital Unit of Industree Communication Hub, alongside BPER Banca since the creation of the Teen!Space project, is once again a strategic partner for the management of Digital PR in the scouting of profiles and for the coordination and supervision of the creative output that will be shared both on the channels of the Influencers involved and on the Teen!Space’s platform.
It’s what strengthens the community created by Teen!Space on the literature and writing front: in fact, over the years, the interest of teenagers about these topics has significantly increased thanks to the content and collaborations proposed by the site and relaunched on the Instagram @teenspaceofficial profile.
Once again, the role of bookstagrammers proves to be strategic to communicate with a language close to young people, in line with a trend now widespread on Instagram: bringing even the youngest audience close to reading.
In particular, the initiative with the Premio Strega shows how BPER Banca, due to the work of Teen!Space, once again supports the Italian literary prize, dedicating the whole month of July to bookstagrammer reviews.
BPER Banca also supports the “Premio Strega Ragazzi e Ragazze”, promoted by Fondazione Maria e Goffredo Bellonci, Strega Alberti Benevento, Bologna Children’s Book Fair and Centro per il libro e la lettura. In this contest, BPER awarded a plaque and a cash prize of 1000 euros to a school of the jury "category +6" for the most original activities of reading the finalist books and a prize of 500 euros to a member of the jury "category +11" for the best review.