Gedeon Richter Italy chooses Industree Communication Hub as communication partner

In a moment of strong evolution in the healthcare sector, the Italian branch of the multinational pharmaceutical company has relied on Industree Communication Hub to define the new face of Gedeon Richter Italia and to create new communication tools to face the change in a more proactive and effective way.

Gedeon Richter Italia, the Italian branch of Gedeon Richter, a multinational pharmaceutical company based in Hungary, with products distributed in over 100 countries worldwide and over 12,000 employees globally, has chosen Industree Communication Hub as strategic partner to communicate the company's positioning on the national market.

The campaign "A Life of Possibilities" outlines the promise that Gedeon Richter Italia addresses to patients and to the healthcare sector: for women, the possibility to live fully and consciously the needs of care and prevention, the possibility to get adequate and exhaustive information and to feel in good hands. For doctors, pharmacists and other healthcare professionals, the possibility of relying on a serious partner to offer their patients effective solutions and new "possibilities" at every stage of their lives.

The new positioning, focused on women's health and wellness, has been conveyed through new communication tools, designed and implemented by Industree Communication Hub and its digital unit O-One. The first tools implemented, the newsletter and the intranet, have proved to be valuable tools for sharing, dialogue and employee engagement, to make them participate in the changes that are affecting the health sector and the company itself. "In the Covid-19 emergency, Gedeon Richter Italia reacted promptly by adopting a new and more flexible business model able to overcome the obstacles of the current situation" - explains Maria Giovanna Labbate, Managing Director of Gedeon Richter Italia - "a mix between the traditional way of working and an innovative approach, through the use of different digital communication tools."

To strengthen the positioning and increase Brand reputation and awareness, Industree Communication Hub supports Gedeon Richter Italia in the management of the LinkedIn profile through the creation of a dedicated editorial plan: exploiting the potential of the social network, the intent is to tell the values, product news and projects aimed at doctors, pharmacists and patients.

The last-born is the new website online since few days, it takes up the identity and the visual of the campaign "A Life of Possibilities", using words that talk about possibilities. Faces of women in different situations and stages of life, testifying to those who have been able to change their point of view on the disease by opening up to new possibilities.

In the year of the celebration of 120 years since the founding of Gedeon Richter and 10 years of the Italian branch, the new website presents the history, activities, strategy and values of the company, with an area reserved for healthcare professionals to access all the information and documents dedicated to the product lines of Gedeon Richter Italia.

Among the website new features, there are pages dedicated to sustainability and initiatives in favor of women in difficulty, such as the challenge "Sorrido col Cuore" (I smile with my heart), carried out in collaboration with D.I.R.E. (Donne in rete contro la violenza) and with the support of the PR activity of the media relations staff of Industree Communication Hub.