O-One supports Izicap in digital PR activity
O-One, the digital unit of Industree Communication Hub, was chosen by the multinational company Izicap to promote brand awareness through a digital PR action aimed at the target of local businesses to which it is addressed, to propose solutions aimed at improving customer loyalty and to develop effective promotional activities.
Founded in 2013, Izicap provides local businesses - from restaurants, to specialized shops and all small neighborhood businesses - solutions to improve promotional activities and to obtain, from the transactions made, useful information for loyalty activities. In fact, the app allows merchants to create marketing campaigns with constant monitoring of results to optimize sales and with the ability to manage promotions and coupons for their customers.
Having established solid roots in Europe thanks to partnerships with leading banking groups and the recent investment of 15 million by the EIB, to perfect a loyalty solution that is easy to manage, low cost and ensures a rapid return on investment, Izicap collaborates in Italy with Nexi, a leading company in digital payments.
Already available on Nexi Smart POS®, the most innovative POS on the market, with the Izicap Loyalty solution there is no need to worry about installing dedicated software: the payment terminal becomes a GDPR compliant data collection tool and shopkeepers get all the tools to carry out campaigns marketing and manage a digital loyalty program. All with the marketing advice provided by the company's Marketing Experts: one of the "features" that distinguishes Izicap is in fact the marketing consultancy dedicated to the activities and objectives of its customers which aims to provide them with the basis for creating the right promotional strategy .
Izicap has chosen the experience of O-One, the digital unit of Industree Communication Hub, to launch a strategic Digital PR activity on online publications specialized in the retail world with the aim of improving the positioning and increasing brand awareness among the target audience, as well as promoting lead generation among merchants and SMEs.