Ricci Casa entrusts O-One with the task of restyling the website and the online catalogue

Ricci Casa has chosen O-One for the corporate website and the online products’ catalogue’s restyling. The result is an intuitive ‘user experience portal’ that allows a perfect use of it even in responsive mode.

O-One, Industree Communication Hub’s digital unit, has been awarded with the task of taking care of the conception, design and development of the project for the website and Ricci Casa’s online catalogue renewal, a historic brand that furnishes more than 50,000 houses/homes every year with some proposals that meet all customer needs thanks to the wide design variety, customizable solutions and an advantageous quality-price ratio.

The new web interface, designed in a responsive mode/manner with/having paid great attention to the visual, to the user experience and to the infrastructure’s definition, makes the site’s browsing experience from mobile devices pleasant and immediate.

The catalogue’s use has been made simpler and more engaging thanks to the new way of presenting the product sheets, enriched in detail.

The project’s visual-graphic approach, in line with the coordinated brand’s image, is able to return corporate values ​​to the user through a new look&feel.

Particular attention was also paid to a strategic repositioning of an effective call-to-action and ad hoc forms with the aim of increasing database building’s performances and improving management promotions. This activity is strategic for Ricci Casa because it allows the company to evolve the promotional communication, mainly based on offline communications, towards a hybrid form, which allows the user to get in touch with the offers on the digital touchpoint and to use them in the store, the "real" brand’s home.

Together wtith O-One we have not only worked at a new site. We have also approached a project with a much broader/wider perspective: a new way of communicating and a renewed image that remains authentic and faithful to the brand, highlighting the continuity of a language between online and offline. " - Valentina Bosetto, Ricci Casa’s Communication and Marketing, explains -"In O-One we have found a partner who has put at our disposal an excellent starting analysis, the experience of over 20 years and the multiple specializations of a competent and creative team that has been able to suggest effective technological, aesthetic and pragmatic solutions. All goals can be achieved when they are so clearly defined!"