The new Biopoint website by Industree Hub is now live

The new corporate website of Biopoint, created by Industree Hub for Sodalis Group—a leader in the Health & Beauty and Personal & Home Care sectors—is now online. The redesign project, awarded through a competitive pitch, marks the agency’s second collaboration with the company, once again bringing its digital expertise to meet the client’s evolving needs.

The platform was built following an in-depth market analysis aimed at identifying trends and opportunities to strengthen the bond between the brand and its audience. Industree Digital, the division of Industree Hub dedicated to digital projects, managed the entire process: from UX/UI design to defining the new look & feel, and to website development. The goal was to showcase Biopoint’s world with a glamorous, innovative approach that resonates more closely with its consumers.

More interactive, more personalized, more Biopoint: the new site is a fully responsive, user-friendly digital showcase, rich in multimedia content designed to deliver an immersive, tailored experience.
Through impactful storytelling, the site highlights the brand’s history and values, emphasizes Biopoint’s expertise in hair and body care, and presents the breadth of its product portfolio.

The new website fully embodies the brand’s customer-centric vision, tailored to the desires and digital habits of today’s users.

“Our strategy is to build an ever closer relationship with our consumers. With this new contemporary look, optimized navigation, and an identity more integrated with our social channels, we wanted to create a user experience that is fluid, intuitive, and accessible,” explains Valeria Greco, Media & PR Manager at Sodalis Group. “We have also introduced a dedicated section with tutorials and beauty tips to provide users with practical answers to their needs—combining expertise and performance, which is at the heart of Biopoint’s mission.”

The collaboration goes beyond the website launch: Industree Hub will continue to support the company with SEO-oriented content designed to speak directly to women who choose Biopoint’s quality every day. The goal is to strengthen the brand’s online presence and consolidate its position as a benchmark in female beauty care.