Biopoint

Following a tender, Sodalis Group, a leading company in the Health & Beauty and Personal & Home Care sectors with over 20 strategic brands, entrusted us with the creation of Biopoint’s new website. Industree Digital, which had previously collaborated with Sodalis Group on the online presence of the Deborah Milano brand, managed all phases of the project, from market analysis to identify opportunities and industry trends, to UX-UI design, and from defining the new look & feel to the website development.

The goal of the redesign was to help build a more glamorous and innovative image for the Biopoint brand, creating a closer connection with the target audience through a new, user-friendly, fully responsive digital showcase. A window into the world of Biopoint, filled with dynamic and multimedia content to offer an engaging and interactive user experience. In addition to analysis and design activities, we also handled the site’s planning and development, following the customer-centric approach the brand aims to pursue. The objective was to enhance the user’s browsing experience and make the site’s content even more personalized according to each consumer’s needs and preferences, while simultaneously showcasing the brand’s extensive offerings and the range available in the online store.