Bontiamo
An integrated re-branding to tell the story of tradition and innovation
We supported Bontiamo in its re-branding project with the goal of consolidating its local presence and strengthening the brand's identity within the Emilian dairy sector. The objective was to build a consistent, contemporary, and distinctive image capable of telling the story of raw material quality, ties to the land, and passion for tradition, while projecting the company toward new growth opportunities and relationships with customers and stakeholders.
From naming to digital: an identity takes shape
The project included defining the naming and creating a visual identity capable of encapsulating the brand's promise: Bontiamo is born from the combination of “bontà” (goodness) and “amore” (love), and finds expression in the logo, where the initial becomes a symbolic and narrative mark inspired by milk, butter in the churn, and cheese.
We developed the entire brand system, managing the corporate identity, facility branding, commercial and corporate tools, packaging, materials for events and sponsorships, as well as the communication campaign. The new website was designed to showcase the brand's history, values, and products through a clear and engaging browsing experience.
The result is an integrated ecosystem of identity and communication that transforms Bontiamo into a recognizable, consistent, and strategic brand, capable of sharing its tradition while looking toward the future.