Panariagroup

Panariagroup entrusted us with managing the Digital & Content Strategy for its social media profiles and the brands Lea Ceramiche, Panaria Ceramiche, and Cotto d’Este.

The collaboration began with the development of the Group’s new website. At the same time, Panariagroup’s corporate image was consolidated and promoted through a coordinated social media strategy.
A comprehensive communication project aimed at conveying the Group’s values, activities, and objectives to a diverse and international audience.

The social media profiles of the three Group companies were refreshed with a graphic restyling designed to visually express the aesthetic innovation that defines each brand’s DNA.

To strengthen the dialogue between the brands and their target audiences, we also managed supporting initiatives, such as the Kerlitalks webinar series online sessions for training the brand’s commercial partners and a Digital PR project involving two actors (Fabrizio Oriani and Gabriele Infranca) to highlight and amplify the brand’s values.