Panini Tour 2024
Panini Tour, the most eagerly awaited event for collectors
Since 2003, Panini has entrusted us with the organization of the Panini Tour, the annual event most anticipated by collectors of the iconic Calciatori Album.
The Panini Tour is designed to strengthen the bond between the brand and its audience by creating opportunities for play, exchange, and meeting among collectors.
With its wide geographical reach and high organizational complexity, the event brings the Tour to cities across Italy, offering new content and activities every year.
Results
Thousands of families register and take part in the events. Countless interactions take place - playing, trading, and winning exclusive kits and giveaways. Year after year, edition after edition, the Panini Tour has grown into a strategic event for the company and an unmissable appointment for all collectors.
3.000
km traveled
20.000
albums distributed
40.000
people engaged
16
event days
A 360° Brand Experience for the Community
We support the company by managing every phase of the event: from game dynamics and communication design to structure planning, operations, and logistics. The goal is to create a truly unique moment of gathering and social interaction, where fans and collectors can connect through an exciting experience of games, challenges, and sticker exchanges.
At the heart of the initiative is the Panini Village, the space where collectors of all ages can fully immerse themselves in the brand experience that only the Panini Tour can deliver.
How can we help you?
Tell us about your needs, we’re here to help you achieve your goals.
