SDF
The social community of SAME and DEUTZ-FAHR keeps growing
We support SDF, a leading Group in the production of tractors and agricultural machinery, in the strategy and management of the global social media profiles of the SAME and DEUTZ-FAHR brands.
Over the years, these channels have become key drivers in achieving both business and communication goals, thanks to tailored social content strategies and multichannel advertising campaigns.
An “inbound” approach to engage #tractorlovers
The exponential growth of the #tractorlovers super community is the result of a long-standing relationship of trust and collaboration between the company and our agency, driven by a shared vision for brand development.
Our focus has been on creating communication tailored to the agricultural sector, equipping the company and its entire sales network with effective tools to connect with the community.
From daily social media planning to product and service launches, and from multichannel advertising campaigns to YouTube and TikTok activations, we have consistently embraced an “inbound” approach to attract brand lovers—prioritizing the most engaging content to inspire constant interaction and proximity with the brand.
In parallel with content strategy, we support the Group with coordination plans aimed at making social communication more effective, consistent, and cohesive across the international markets where the brands operate.
Results
Over the years, the #tractorlovers community has grown steadily and passionately around the Group’s two Brands.
The DEUTZ-FAHR Facebook page has built a fanbase of over +320,000 users, while the headquarters’ Instagram profile counts more than 102,000 followers.
The SAME Facebook profile has reached over +121,000 users, with more than +37,150 followers on its Instagram page.