Autostrade per l'Italia - Infomoving

We partnered with Autostrade per l’Italia on the evolution of Infomoving, the digital out-of-home TV network broadcast in service areas across the Italian motorway system, with the goal of strengthening its identity, recognisability and the overall quality of the editorial experience.

A journey designed to make the channel more coherent and effective for on-the-go consumption, enhancing its role as an information and entertainment platform able to accompany travellers with useful, clear and engaging content.

We redesigned the logo and system interface, developing a clearer, more modern visual identity tailored to out-of-home environments. In parallel, we provided strategic support for the revision of the editorial plan, rethinking the structure, tone and content organisation to make it more effective, readable and engaging.

We also handled content production and adaptation, contributing to the creation of editorial and visual materials specifically designed for Infomoving’s digital signage. An integrated approach spanning branding, design, editorial strategy and production, aimed at turning every screen into a smooth, useful and travel-context–aware information experience.