UnipolMove Summer Tour
UnipolMove Summer Tour, the roadshow at the biggest sports events of the Italian summer
UnipolMove is the new highway toll payment service offered by UnipolTech, a company within the Unipol Group.
To maximize awareness and create opportunities for engagement between the brand and its wide target audience, we developed the UnipolMove Summer Tour, a traveling roadshow that visited all the major sports events of the Italian summer season.
Results
Each stop featured a special guest: an influencer specialized in the sport highlighted at the event. The social media storytelling successfully showcased the product and drew attention to the UnipolMove brand, reaching new audiences through the platforms of the influencers involved.
4
Months of the tour
6
Major sports events
350.000
Influencer Content Impressions
190.000
People attending the events
Audience engagement through on-field activities and influencer marketing
UnipolMove’s presence at these major sports events, which animated the Italian beaches, featured a branded setup, dedicated staff, and activities designed to showcase the brand and engage the audience.
At the heart of the engagement activities was a contest inspired by the features of UnipolMove’s services, the sports context of the events, and the campaign’s tagline “Improve Your Time.”
We managed the tour at every stage, from the roadshow concept to coordination with event organizers, on-field brand presence, logistics, and the design of engagement activities.
On the social side, we handled the vertical influencer marketing strategy, talent scouting, and live coordination during the events.
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