DalterFood Group assigns the adv to Industree Communication Hub
The multi-subject advertising campaign produced by the agency speaks to the various targets of the company, a leading company in the production and marketing of high quality cheeses, to communicate the excellence of the raw materials, the attention to animal welfare and the orientation towards sustainability.
With over 40 years of experience in the production and packaging of Parmigiano Reggiano, DalterFood Group is one of the main players in the hard cheese packaging sector and in the international distribution of food products typical of the Italian gastronomic tradition.
The multi-channel expertise, the consultative approach and the vast range of raw materials, cuts and packaging allow the company to offer customized products and solutions to various customer targets, including the food industries, food service operators, catering and retail.
The multi-subject advertising campaign planned in italian and foreign food sector magazines and created by Industree Communication Hub, which has already been collaborating for several years with the DalterFood Group on corporate and internal branding projects, is aimed at these targets.
The institutional subject focuses on the excellence of the raw material, represented by the company's flagship product, Parmigiano Reggiano, "the result of a daily commitment" which represents the commitment of the master cheesemakers who work with passion and great experience in the dairies of mountain owned by the company on the Reggio hills.
But which also bears witness to the commitment of the DalterFood Group on the animal welfare front: among the companies in the Parmigiano Reggiano area, it was the first to achieve the voluntary certification issued by Certiquality, according to the protocol of Classyfarm, the national reference point for animal welfare.
In Dalter Food Group "tradition becomes innovation": if on the one hand the artisan method is followed to offer a complete range of Parmigiano Reggiano in all its characteristic maturing, in doing so the company always goes one step further, looking for the innovation and pursuing sustainability. Attentive to issues related to Corporate Social Responsibility, in recent years the DalterFood Group has made a strong commitment through significant interventions along the entire supply chain to reduce its environmental impact: an example of this is the cheese single-serves which are made of 100% recyclable plastic. Investments in R&D also continue for the implementation of increasingly compostable and biodegradable packaging.