Yamaha Motor focuses on audio storytelling with O-One
Yamaha Motor has chosen the digital agency, part of the Industree Communication Hub Group, to create its first podcast series, narrated by journalist and writer Roberto Parodi.
Yamaha Motor, the Italian branch of the Japanese giant, has entrusted the O-One agency with the task of entering the world of podcasts with the first series "Next Horizon: the future, one challenge at a time", which talks about values, objectives and goals to be achieved in line with the "Next Horizon" philosophy as a prerequisite for facing the future.
Next Horizon, in fact, concerns Yamaha's Adventure world, an integral part of the brand's DNA, devoted to the search for ever new experiences, and is embodied in the experience of the Super Ténéré and Ténéré range.
O-One, which has been working alongside Yamaha Motor Italia for years in the coordination and social media marketing to support the sales network, has taken up the challenge with the task of defining and coordinating the production of the series, in collaboration with Roberto Parodi, "friendly voice" of the brand, journalist, writer, but above all a passionate traveller on two wheels.
The podcast will be structured in six episodes, each one dedicated to a different character, interviewed by Parodi, who will be both narrator and witness in collecting from the living voice of the protagonists life experiences ranging from sport to music, cooking, photojournalism and, of course, motorcycling.
A teaser video, sharnuled on Yamaha Motor's official channels, gives a behind-the-scenes look at a day's studio recording at the historic Studio Esagono in Rubiera, which for generations has been home to musicians of the calibre of Elisa and Vinicio Capossela.
The names of the protagonists of the series, on the other hand, chosen for their affinity with Yamaha's values and trying to range as much as possible, to give the audience the opportunity to recognize themselves in the heterogeneity of the stories told, will be revealed with a series of video clips that will anticipate the release of the podcast episode.
"Next Horizon can be a destination, a race or a challenge - says Alessandro Sacco, Marketing Manager PTW Yamaha Motor - you decide what the next horizon will be. With this podcast series we decided to tell the adventurous spirit of Yamaha Motor, starting from the goals that each of us has achieved or chooses to pursue. From this assumption comes our way of facing the future, one challenge at a time, preferably on a Yamaha!"
The podcast series will be available on the official Yamaha Motor Italia Spreaker and Spotify channels, as well as on the main music streaming platforms.
Listen to the trailer: