Industree Hub launches the “Stay Fresh” Roadshow for the introduction of Skipper’s SkipWater

Industree Hub conceived and organized the “Stay Fresh with SkipWater” roadshow, the travelling project designed to support the launch of SkipWater, the new refreshing beverage by Skipper.

Created for everyday, on-the-go consumption, SkipWater combines fruit, floral essences and botanicals in three varieties: Citrus & Mint, Apple & Elderflower, and Strawberry & Hibiscus Flower, delivering a fresh, thirst-quenching and light drinking experience with few calories.

The tour was designed with a clear objective: to support the product launch and quickly build brand awareness through a direct and engaging consumer experience.

The roadshow kicked off on June 5 in Genoa and is travelling through seven cities across Northern and Central Italy with a fully branded vehicle, concluding on June 27 in Padua. At each two-day stop, consumers are invited to discover and taste SkipWater, sampling the product and taking part in engagement activities within a dynamic and informal setting.

The experience is enhanced by interactive activities designed to encourage participation, including a Wheel of Fortune game offering branded giveaways.

Industree Hub managed every stage of the project, from logistical and administrative coordination to on-site execution. A key aspect of the initiative was the development of engagement mechanics, such as the Wheel of Fortune, along with communication materials designed to maximize interaction with consumers and encourage product purchase through dedicated vouchers aimed at driving in-store traffic.