Industree Hub signs the launch strategy for Baldi Prati & Partners

More than just a name change, this is a structured strategic project aimed at guiding the firm’s evolution. This is the context in which Industree Hub has partnered with the historic firm Baldi & Partners, now Baldi Prati & Partners.
At the core of the process is an integrated communication strategy designed to translate organizational change into a clear, consistent, and recognizable positioning. A project that combines identity, storytelling, and visibility, supporting every stage of the launch - from rebranding through to media relations management.
The firm’s evolution was officially unveiled during an exclusive event in Reggio Emilia, set in the unique venue of Ruote da Sogno. The event was conceived not only as a networking opportunity, but as a true strategic touchpoint, engaging entrepreneurs, clients, and investors, alongside representatives of Confindustria and local professional associations.
This new phase is driven by a dual objective: strengthening local roots while accelerating growth at a national level. This vision is also reflected in the new name, Baldi Prati & Partners, which expresses a shared governance following the generational transition from founder Carlo Baldi to Francesca Baldi and Guido Prati.

Within this framework, Industree Hub developed a consistent and integrated communication ecosystem. The logo redesign represents the first step in a broader strategy: a visual identity that enhances the firm’s heritage while projecting it into the future.
The agency also created the event’s creative concept and all communication materials, turning the launch into an immersive experience aligned with the new brand identity. Every element - from the venue to the content - was designed to reinforce the firm’s strategic narrative.
The project was completed with a structured PR and media relations activity, aimed at amplifying the launch and securing coverage across leading media outlets. Industree Hub managed the entire process, from media mapping and journalist outreach to on-site coordination during the event. The press office strategy was developed on two complementary levels: strengthening local positioning through regional media, and increasing national visibility, with a focus on the firm’s entry into the Quant>ICO project.