Smeg
The launch of the 50’S STYLE line on SMEG’s social channels
Smeg entrusted us with the social media launch of its iconic 50’S STYLE line, through a social contest and a dedicated editorial plan.
#GoodmorningSmeg: from contest to Digital PR project
We managed the online promotion of the Breakfast Set from SMEG’s 50’s Style line, developing a communication concept designed to engage users online.
In addition to various creative assets and the social media editorial plan, we developed a strategic social media advertising campaign across Facebook and Instagram.
We also designed a Digital PR initiative involving four digital influencers, each specialized in different fields, tasked with promoting the “Smeg breakfast” from their own unique perspectives.
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