Communication for human capital engagement
We provide consultancy services for Human Resources, Corporate Communication, and Internal Communication departments of national and international companies. We transform communication strategies into concrete on- and offline activities. Industree Change puts human capital at the center, preparing it for new professional development paradigms.
People engagement
We create internal communication and engagement strategies aimed at involving people in projects and change processes, delivering tangible added value.
From defining an integrated engagement communication plan to implementing sponsorship, ambassadorship/advocacy, and peer-to-peer networking initiatives, we enhance the organization at cultural, informational, and behavioral levels.
Employer branding
We help organizations define their authentic employer positioning to foster internal retention and attract the most sought-after talent externally.
We design integrated internal and external communication strategies for employer branding. By engaging key internal and external stakeholders directly or indirectly, we create a value-driven ecosystem. Starting from employer branding, human resources, and internal/external communication, our goal is to generate and reciprocate value in awareness, reputation, and engagement for the corporate brand.
Behavior
We design internal communication and engagement projects to support and enable behavioral transformation within the organization.
We define communication strategies and processes to be integrated into the corporate system for the benefit of employees, aligned with the expected changes, whether initiated peer-to-peer, bottom-up, top-down from the board, or driven by the competitive context.
Sales transformation
We support organizations in integrating and communicating changes in technologies and digital platforms to support the sales force.
We develop structured internal communication and engagement plans to culturally, informationally, and educationally convey all essential aspects to promote adoption and diffusion.
Corporate statement
Following an initial analysis and assessment, we define the essence of an organization and translate it into corporate statements, including vision (or Massive Transformative Purpose), mission, and values-behaviors. These serve as meaningful behavioral assets in which people can authentically recognize themselves and act accordingly.
Change Management
We design organizational change communication projects to enable and facilitate change accessibility and feasibility.
We support clients throughout the project, from strategy to planning communication flows and activities, to tactical engagement that enhances people, attitudes, and behaviors aligned with change in an integrated manner.
Digital signage
We develop integrated internal communication projects leveraging digital signage and corporate TV tools.
From defining strategic content organization and aggregation flows, we design the necessary workflows and implement dedicated editorial teams to ensure high-quality publishing that respects the perceived value for recipients.
Internal engagement
We develop internal engagement projects and processes that align the intentions of sponsoring teams with the real value propositions of identified target clusters. This creates a virtuous mix of win-win engagement strategy and internal communication tactics centered on the value of people.