Gedeon Richter
Communicating the new positioning through Media Relations
In a time of major transformation within the healthcare sector, the Italian subsidiary of the multinational pharmaceutical company—whose products are distributed in over 100 countries and supported by a global workforce of around 12,000 employees—entrusted our Media Relations team with the task of communicating its new positioning in the Italian market.
Our goal was to strengthen Gedeon Richter Italia’s brand reputation and increase visibility around key topics for the company.
An ongoing dialogue with pharma, healthcare, and women’s media
In line with the company’s mission, our challenge was to strengthen Gedeon Richter Italia’s positioning as the benchmark in Women’s Health, built on years of specialized expertise in the field.
We developed a media relations strategy designed to amplify the Brand’s authority and reach all key stakeholders—from physicians to patients to healthcare institutions—by establishing a continuous dialogue with pharma, healthcare, and women’s media.
Our strategic approach combined media opportunity analysis, the development of a tailored media plan, the cultivation of meaningful and long-lasting relationships with journalists, and ongoing monitoring of press office results.
Results
By the end of the first year, media coverage had increased by 160%, consolidating Gedeon Richter’s reputation both among the specialized target of physicians/gynecologists and among patients.
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