Barilla
An international Employer Branding project
Authentic, attractive, and sustainable: Barilla’s Employer Value Proposition, voiced directly by employees - the true protagonists of our international Employer Branding campaign - brings to life the company’s way of doing business: “Good for you, good for the planet”, inspired by the well-being of people and the environment.
In search of the secret ingredient
The human touch, the pride of being part of Barilla, the commitment to diversity and inclusion, a dynamic and meritocratic environment that encourages challenges and initiatives, and the innate passion for quality: these are the secret ingredients that make Barilla such an attractive company.
Around this concept, we built a global campaign featuring 15 employee video stories, 2 launch videos, and a digital activation plan. A multi-channel project that amplified the voices of Barilla’s people, communicating - both internally and externally - the key strengths of a distinctive and powerful Employer Value Proposition.
