Purina

Cat for Purina’s Empawer Campaign

Empawer: Learn To Impact: Education & Advocacy project

  • Brand identity
  • Creative Direction
  • Strategy
  • HR Communications
  • Employer Branding
  • Engagement

Purina Italia, a global leader in the pet care sector with a full range of products for the proper nutrition and care of companion animals, entrusted us with creating the brand identity and supporting communication and employee engagement activities for the Education & Advocacy Project.

Empawer - Learn To Impact Campaign Mockup

Making an impact as Purina’s voice in the world

“Empawer: Learn To Impact” is an Education and Advocacy program that places employees at the center, transforming them into brand ambassadors. It is a space where knowledge meets the desire to grow and the pride of being part of Purina: a comprehensive program guiding employees, step by step, through the world of Purina, pets, and animal nutrition, reinforcing the understanding that quality work is work worth sharing.

We supported Purina in creating the program’s identity and internal communication tools, developing content for the learning modules, customizing the platform and user experience, and designing quizzes, games, and other engaging activities for employees.

Dog for Purina’s Empawer campaign: your curiosity

You may also be interested in