Autostrade per l'Italia
The Active Safety Value Project – Active, Responsible, Safe
We created the identity and launch video for "Active Safety Value", Autostrade per l’Italia’s program aimed at engaging employees and collaborators on workplace health and safety values.
Working together to achieve zero incidents
The tagline “Active Safety Value – Active, Responsible, Safe” emphasizes the core of the project aimed at the company workforce: “working safely is a way of acting, a positive and proactive mindset that guides us throughout the day and helps prevent risks, for ourselves and for others.”
The launch video, shared across the company’s internal communication channels, effectively and clearly conveys the vision: Active Safety Value is a program that involves processes, tools, facilities - and most importantly - people, because safety encompasses rules, regulations, protective equipment, and proper tools, but at its center is the individual.
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