Buitoni
Buitoni Bella Napoli La Classica Pizza Hits the Road
Thirty years ago, Buitoni’s creativity gave birth to Bella Napoli La Classica pizza: to celebrate this anniversary, the company entrusted us with creating a traveling event to boost product awareness and encourage purchases at retail locations.
Everyone in the square, tasting the delicious flavor of authentic Neapolitan pizza
The “Bella Napoli La Classica” tour, hosted on a specially designed food truck, visited various Italian squares, inviting passersby to taste the full flavor of a Neapolitan-inspired pizza.
Our assignment, awarded through a competitive bid, involved developing the concept and managing the tour at every stage—from selecting locations and handling logistics to producing all the event setups.
Following the success of the first edition, the tour was extended to shopping malls.
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