Estra
Impronta Estra: the multi-channel editorial project to communicate sustainability
As part of our long-standing collaboration with Gruppo Estra—the Tuscan multi-utility operating in the energy and gas sectors—we developed Impronta Estra, the quarterly newsletter and its annual special edition. This multi-channel editorial project is distributed to all stakeholders to share updates, initiatives, and projects in the field of sustainability.
Promoting a proactive debate on the future of energy
Estra is committed to being close to the communities it serves, building relationships based on trust and collaboration. With Impronta Estra, the Group reports on results, goals, and sustainability initiatives, giving voice to employees and partners through interviews, videos, and in-depth features.
In addition to editing, design, and distribution of the newsletter, we also support Estra in producing the annual special edition—this year dedicated to the theme of artificial intelligence applied to energy. Each article, contributed by eight renowned external experts, was paired with an image generated through AI experimentation. This process does not have a purely aesthetic value; it is a demonstration of AI’s ability to interpret complex concepts such as energy innovation.
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