LabSolue

We led the redesign, planning and development of the LabSolue Perfume Laboratory website, the olfactory laboratory born within the à parfum hotel Magna Pars in Milan and Rome.

The new LabSolue e-commerce is more than a digital showcase: it is an extension of the brand’s soul. Through refined design and a carefully crafted user experience, the website conveys the values that have always defined LabSolue: artisanal excellence, artistic perfumery, attention to tradition and a forward-looking approach to innovation.

Founded in Milan in 2013, with roots dating back to the 1940s, LabSolue comes to life within the exclusive Magna Pars – the world’s first Hotel à Parfum – which also hosts the brand’s olfactory laboratory. A unique place that now finds its expression online as well: a digital lounge where visitors can discover, explore and purchase LabSolue fragrances, from eau de parfum to scented candles.