Maserati

We designed and organized the Maserati Winter Tour: a series of exclusive events and experiences across the most glamorous Alpine destinations, created to present Maserati enthusiasts and clients with the outstanding dynamic qualities of the brand’s renewed range.

The Maserati Winter Tour was conceived with ambitious tactical and strategic goals. To achieve them, we created exclusive events designed to generate high-value contacts, capture media attention, drive test-drive participation, and open new sales opportunities.

One of the most striking highlights was the Maserati Music Experience: three high-emotion evenings staged within the Winter Tour. On stage, renowned artists such as Enrico Ruggeri, Saturnino, and Federico Poggipollini ignited the atmosphere, turning each performance into both a one-of-a-kind experience and a powerful content engine.

Photos, videos, and interviews—amplified through targeted social media strategies—further boosted the Tour’s results, enhancing online visibility and generating wide interaction and sharing.