Starbucks
The italian roadshow of Starbucks® At Home
Following a tender, Nestlé entrusted us with the Italian roadshow of Starbucks® At Home, aimed at creating a traveling coffee experience that conveys the values and quality of Starbucks® By Nespresso® and Starbucks® By Nescafé® Dolce Gusto®, the initiative targeted young professionals and urban movers at key city hubs.
Bringing the authentic Starbucks® At Home coffee experience to the heart of the cities
From defining the creative concept to managing operations and logistics, from mapping out the roadmap to coordinating staff and on-site production, we implemented an integrated approach combining strategy, creativity, and executional expertise.
To enhance the physical activation, we incorporated digital engagement initiatives aimed at growing the brand’s social media following and encouraging users to share their experiences online.
The format was designed with sustainability in mind: during the tour, collection bags were distributed for used Starbucks® By Nespresso® capsules, reflecting the brand’s commitment to ESG principles.
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