Stefano Ricci
The interactive, multimedia lookbook
Stefano Ricci, an international luxury group with 80 monobrand boutiques worldwide, entrusted us with creating an interactive digital asset rich in multimedia content. The goal was to innovate the storytelling of the new collection, blending fashion and narrative in an elegant fusion.
Digitalization and a Mobile-First Approach: A New Look for B2B Sales
The new website replaces the traditional lookbook previously used to present new lines to partners, retailers, and distributors. Its smooth navigation and more impactful visual approach allow users to fully appreciate the sartorial details of Stefano Ricci’s 100% Made in Italy collections.
With the integration of high-definition videos, stunning images, and other multimedia content, the platform offers an engaging visual experience, enabling users to explore the pieces in a detailed and immersive way.
Equipped with a content management system that simplifies updates, the site can be accessed by the target audience through direct channels such as email, WhatsApp, or QR codes.
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