a Better Place

As a consulting and training company specializing in Behavioral Economics, A Better Place applies behavioral science to design ecosystems that stimulate both individual and collective decision-making to drive change.
By leveraging techniques such as nudging and boosting, it acts directly on a decisive and ever-present factor in every form of communication: the human element.

Our partnership

Together, we create a human-centric ecosystem where every message not only reaches internal stakeholders but is also absorbed and acted upon. Our design model enhances the effectiveness of communication strategies by integrating principles of behavioral science.

Through nudging and boosting techniques, we shape communication to trigger meaningful and tangible behavioral change. This synergy enables campaigns to inspire and mobilize employees, fostering a deeply rooted, coherent, and lived corporate culture.

This approach introduces advanced metrics for accurately measuring behavioral shifts. Beyond traditional KPIs, we adopt Key Behavioral Indicators (KBIs), which capture concrete changes in behavior. KBIs are always observable in relation to the target behavior and provide direct measurement, delivering powerful insights into the effectiveness of strategies that drive change.